Analytics

The Analytics section has 7 visual reports that help you understand your restaurant's performance. All charts accept date range filters so you can compare periods.

The 7 Analytics Reports

Report	URL	What it shows
Revenue Tracking	/dashboard/analytics/revenue-tracking	Day-by-day revenue, growth %, projections
Bookings	/dashboard/analytics/bookings	Booking volume trends
Customers	/dashboard/analytics/customers	New vs repeat customers
Offers	/dashboard/analytics/offers	Coupon redemption stats
Reviews	/dashboard/analytics/reviews	Rating trends
Coupon Analytics	/dashboard/analytics/coupon-analytics	Which coupons perform best
Revenue	/dashboard/analytics/revenue	Detailed revenue breakdown

Revenue Tracking

Your most important report. Shows:

• Daily revenue for the date range
• Growth % compared to previous period
• Projection for the rest of the month
• Top 5 days of the period

Use this every week to spot trends.

Bookings Analytics

Visual breakdown of your bookings:

• By status (confirmed, cancelled, completed)
• By day of week (which days are busiest)
• By time slot (when customers book)
• By party size (solo, couples, groups)

Useful for:

• Identifying peak hours
• Planning staffing
• Spotting slow periods to add offers

Customers Analytics

Customer-related metrics:

• New vs Repeat customers
• Customer lifetime value
• Visit frequency
• Top customers by spend

Repeat customers are 5x more valuable than new ones. Focus on retention.

Offers Analytics

How your coupons are performing:

• Redemption rate per offer
• Revenue generated per offer
• Most popular code
• Offer usage by day of week

Use this to decide which offers to keep running.

Reviews Analytics

Rating and review trends:

• Average rating over time
• Review volume
• Rating distribution (5★, 4★, etc.)
• Common keywords in reviews

If your rating drops below 4.0, you lose customers. Monitor weekly.

Coupon Analytics

Deeper look at coupon performance:

• Which codes are most used
• Conversion rate (booked vs cancelled)
• ROI on each offer

How to Use These Reports

Weekly Routine

Every Monday morning:

1. Check Revenue Tracking — see last week's numbers
2. Compare to previous 4 weeks — trending up or down?
3. Look at Bookings Analytics — are there slow days you can boost?
4. Check Reviews — any concerns?

Monthly Review

First of every month:

1. Full month Revenue report
2. Customer retention metrics
3. Adjust your offers based on performance

Quarterly Planning

Every 3 months:

1. Year-over-year comparison
2. Seasonal trends
3. Plan offers for upcoming holidays

Tips

• ✅ Set date ranges to specific periods (last 7 / 30 / 90 days)
• ✅ Compare to equal-length previous periods
• ✅ Export reports to share with your team
• ❌ Don't make decisions on a single day — look at trends

Next

Head to Reports to learn about downloadable CSV exports.